From a targeted message to energy assistance.
Household-level analysis surfaced people likely to qualify. EmpowerSaves personalized the invitation, helped move people into applications, and measured what followed through qualification and program assignment.
The campaign kept moving after the first message.
Each stage answered a different question—and helped turn likely fit into documented program outcomes.
7,424
targeted text messages
Household analysis helped prioritize people likely to need winter energy assistance.
→
40+
applications in the first hours
Nearly 150 applications followed in the first two weeks.
→
90%+
successful qualification rate
More than 90% were new to the assistance system.
→
83%
assigned to one or more programs
And 6 homes were scheduled for weatherization services.
From the first household match to program records that show what the outreach made possible.
Test what earns a response—and improve the next campaign.
A randomized message test compared two outreach approaches with a no-message group. The best-performing message set produced the strongest completed-intake response. More sends showed no discernible lift, so follow-up timing mattered more than volume.
4.16%n=3,706
2.56%n=3,711
0%n=3,823
Message-group responses were compared within the test. Application and program totals above reflect separate project-wide tracking.
Put a complete participation pathway to work.
Let’s map the household journey from likely eligibility through real program outcomes.